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FCC survey shows need to teach broadband basics

Tue, 02/23/2010 - 7:45am
Joelle Tessler, AP Technology Writer

WASHINGTON (AP) – The government's plan to provide fast Internet connections to all Americans will have to include some basic instruction in Web 101, according to a new survey of Internet users and non-users.

The Federal Communications Commission's first-ever survey – “Broadband Adoption and Use in America” – on Internet usage and attitudes concludes that those who aren't connected today need to be taught how to navigate the Web, find online information that is valuable to them and avoid hazards such as Internet scams.

The study, being released Tuesday, comes less than a month before the FCC is due to hand Congress policy recommendations on how to make affordable, high-speed Internet access a reality for everyone. The findings are certain to shape the policy recommendations in that plan, which was mandated by last year's stimulus bill.

The Obama administration has identified universal broadband as critical to driving economic development, producing jobs, and expanding the reach of cutting-edge medicine and educational opportunities.

Part of the FCC broadband plan will focus on building networks in parts of the country that lack high-speed access – particularly rural America. Among other things, the plan will propose using the fund that subsidizes telephone service in poor and rural communities to pay for Internet connections and finding more airwaves for wireless broadband services.

But the survey findings show that the FCC plan must also focus on teaching people how to use the Internet and convincing them that it is relevant to their lives, said John Horrigan, FCC consumer research director and author of the survey.

The survey found that 35 percent of Americans do not use broadband at home, including 22 percent of adults who do not use the Internet at all. Of that 35 percent, 36 percent say it is too expensive, while 19 percent do not see the Internet as relevant to their lives. Another 22 percent lack what the FCC calls "digital literacy" skills. They fall into a category that includes people who are not comfortable with computers or who are scared of "bad things" on the Internet.

Among people who do not use broadband, 65 percent say there is too much pornography and offensive material on the Internet, 57 percent say it is too easy for personal information to be stolen online and 46 percent say the Internet is too dangerous for children.

The FCC's findings were based on telephone surveys of more than 5,000 adult Americans conducted in October and November of last year. The survey found that 78 percent of American adults use the Internet, including 6 percent who don't have a connection at home but get access at work or somewhere else, and 74 percent have Internet access at home, including 6 percent who use a dial-up connection.

Other findings include:

  • Americans, on average, pay nearly $41 per month for broadband, and 70 percent of users pay for broadband as part of a bundle of telecommunications services.
  • Among those who do not subscribe to broadband because it is too expensive, more than half said they would be willing to pay an average of $25 per month for the service.
  • Only half of all rural Americans have broadband, and one in 10 rural Americans who do not have broadband say it is not available where they live.

For questions asked of the larger group of 5,005 adult Americans, the margin of error was plus or minus 1.6 percentage points.

National Cable & Telecommunications Association President and CEO Kyle McSlarrow released the following statement: “The FCC survey confirms that increasing broadband adoption in the U.S. will require a holistic approach to address the key reasons why consumers have not yet subscribed, including affordability, relevance to their lives, lack of a computer and inadequate digital training. Major cable operators recently proposed an innovative ‘Adoption Plus’ broadband program targeted at millions of middle-school students from low-income families that would combine discounted service and equipment with digital literacy training. We are committed to working with the FCC and other stakeholders on ‘A+’ or other similar programs that attack the key barriers to broadband adoption and support efforts in Congress by Sen. Rockefeller and Reps. Markey and Matsui to increase broadband adoption among low-income families.”

More Broadband Direct 2/23/10:
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•  Wal-Mart to buy digital movie provider Vudu 
•  FCC survey shows need to teach broadband basics 
•  Pillsbury to launch VOD channel on Cablevision
•  Avail-TVN/Evolution pick up 1st MSO
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•  Gehua Cable picks BigBand Networks' edge QAM platform
•  Jones/NCTI debuts LogiCall Smart Path
•  CommScope posts profit; revenue misses
•  Sprint announces mandatory green handset rules
•  Broadband Briefs for 02/23/10

 

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