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DirecTV suing Dish for ads saying it's cheaper

Fri, 02/12/2010 - 7:25am
Deborah Yao, AP Business Writer

(AP) – Satellite TV provider DirecTV is suing its rival, Dish Network, for running an advertisement claiming that Dish delivers the same programs for less money.

The TV commercial shows three TV sets broadcasting the same programs, with Dish costing $39.99 per month, DirecTV costing $63.99 and cable TV at $63.83.

DirecTV's lawsuit accuses Dish of "blatantly false and misleading advertising." DirecTV says the subscription plan used in the commercial offers more than 140 channels, while Dish Network's cheaper plan has fewer than 100 channels.

Dish says it stands by its claim. Dish launched its "Why Pay More" ad campaign last summer and since has been reversing a decline in subscribers.

The lawsuit was filed Thursday in U.S. District Court in New York.

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