Advertisement
News
Advertisement

Cox Media, InfoLinx launch interactive ad channel in San Diego

Fri, 02/12/2010 - 7:45am
Mike Robuck

Cox Media, a division of Cox Communications, has launched an interactive advertising channel in San Diego with InfoLinx.

Using Cox’s VOD tier, InfoLinx TV provides interactive shopping and flyer circular content to more than 300,000 Cox digital subscribers in the San Diego area.

InfoLinx distributes reformatted, interactive, print-type content through the VOD system to be viewed on TV by Cox subscribers.

“The launch with Cox allows us to develop InfoLinx applications that in the near future will also include ‘telescoping’ from a traditional 30-second spot to InfoLinx-hosted content,” said InfoLinx President Matthew Jones. “Print media has changed dramatically over the last few years with the growth of the Internet, and InfoLinx is designed to benefit from this transition.”

Jones said InfoLinx is also focused on TV Everywhere services and mobile devices, as well as interactive applications for telco, cable, Internet and mobile service providers.

More Broadband Direct 2/12/10:
•  To Xfinity and beyond: Comcast to launch 4G in Nashville area
•  Cox Media, InfoLinx launch interactive ad channel in San Diego
•  Motorola split to lump set-tops with handsets
•  ActiveVideo enhances Cablevision's Olympics coverage
•  Cox adds 5 HD channels in Hampton Roads, new GM in Kan./Ark.
•  DirecTV suing Dish for ads saying it's cheaper
•  Symmetricom sells QoE product line to Cheetah Technologies
•  Ohio regulators approve Frontier-Verizon deal
•  Seeking comeback, Microsoft to show phone software
•  Challengers gain in important phone software fight 
•  Broadband Briefs for 02/12/10

 

Advertisement

Share This Story

X
You may login with either your assigned username or your e-mail address.
The password field is case sensitive.
Loading