Clearleap and FourthWall Media put their heads together and came up with an EBIF demonstration for next week’s CableLabs Winter Conference in Denver that will feature an interactive weather application.
Using content from The Weather Channel, the interactive application will include video weather forecasts by on-camera meteorologists that viewers can watch minutes after they’ve been produced. Viewers can also check forecasts for other markets without restarting or refreshing the application.
“This demonstrates how Internet technologies are delivering on the promise of the next-generation television experience” said Braxton Jarratt, co-founder and CEO of Clearleap. “From expansion of local offerings to increased personalization for the viewer, this application is just one example of how Web technologies have shifted the industry conversations from ‘what if’ to ‘how fast.’”
By using Clearleap’s ability to ingest video content from any source, convert it to a TV-ready format and deliver it for near-real-time integration, FourthWall (formerly Biap) was able to design an EBIF application using localized video content as the centerpiece.
According to the two companies, advertising can be inserted in either a graphic or video format. Advertisers can also track effectiveness of the advertising based on clicks or video plays.