Class-action lawsuit alleges Cable One, NebuAd used subs’ info for ads

Tue, 02/09/2010 - 7:35am
Mike Robuck

A federal class-action lawsuit alleged that Cable One worked in conjunction with Internet ad company NebuAd to gather subscribers’ information without their knowledge in order to target specific ads at them on Web sites.

According to Courthouse News Service, Samuel Green said in a federal lawsuit that Cable One installed interception and eavesdropping devices on its broadband network for several months without giving subscribers the opportunity to opt out. The information gathered was used by NebuAd to “monitor and profile” Cable One subscribers and then place targeted ads on Web sites.

The class-action lawsuit doesn’t name NebuAd as a defendant but alleges that NebuAd paid Cable One a “price per customer, per month.”

Green also said that Cable One and NebuAd lied to a congressional subcommittee in regard to NebuAd breaking wiretapping laws. Green said Cable One lied when it testified that NebuAd didn’t use any personal information belonging to its subscribers.

The lawsuit is seeking damages of $100 for each day of Cable One’s “intrusion” on personal data and wants the cable operator to delete all of the information it allegedly gathered illegally.

WideOpenWest and NebuAd faced similar allegations in December.

More Broadband Direct 2/09/10:
•  CED Blog: NCTA shuffles top-MSO ranking to include satellite, telco providers
•  Jinni triumphant at CableLabs confab 
•  Comcast Media Center, Telestream simplify spot ad delivery
•  Class-action lawsuit alleges Cable One, NebuAd used subs' info for ads
•  Cablevision spin-off returns company to its roots
•  Cisco unveils mobile services platform
•  Netgear routers go mobile with Ericsson 
•  Cisco report finds skyrocketing data traffic
•  Google reduces fee to break Nexus One contract
•  comScore: Apple gains U.S. smartphone share
•  Broadband Briefs for 02/09/10



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