Broadband Briefs for 1/25/10
• Former FCC commissioner Quello dies at 95
By Monica Alleven, Wireless Week
Former FCC commissioner James Quello died on Jan. 24 at his home in Alexandria, Va. Quello began his career with the FCC in 1974 and served on the Commission until 1997. He was interim chairman for 11 months in 1993 until the Senate confirmed Reed Hundt as chairman.
FCC Chairman Julius Genachowski noted that Quello was known as the “Dean” of the FCC. “He leaves behind an extraordinary legacy of service to the FCC, the communications industry and the American people,” Genachowski said.
Quello was born April 21, 1914, in Laurium, Mich. He spent the first part of his career as a broadcaster and went on to receive numerous telecom awards and honors.
• Survey: Social TV ads outperform broadcast TV ads
By Mike Robuck
A recent survey found that traditional 30-second commercials have a bigger impact in an interactive, social TV environment with viewers than in the traditional broadcast TV equivalent.
The “Advertising Effectiveness” study was commissioned by social TV vendor Akoo and conducted by media research firm Arbitron. Among Akoo’s advertisers in the categories of gaming consoles, fast food restaurants, consumer electronics retail, movie studios and mobile broadband service providers, the social TV ads outperformed their broadcast counterparts in brand metrics that included recall, consideration and purchase intent.
“The Akoo study validates that a social TV environment delivers younger, more engaged and higher-quality audiences,” said Niko Drakoulis, Akoo’s CEO. “These factors increase the effectiveness of traditional television advertising dramatically.”