Sony preps 3-D TVs; MSO delivers 3-D content
3-D cable TV is gaining momentum. Sony said it is working with RealD to commercialize 3-D entertainment products for the home in 2010. Meanwhile, the largest cable operator in Finland has already begun testing 3-D content in its system covering the Helsinki region.
Finnish operator Welho has chosen a 3-D display technology that does not require the use of special glasses. The transmission system was implemented by distribution equipment supplier Teleste, and Stereoscope has edited and partly produced the 3-D content, Welho said.
“Our goal is to bring new innovations to our customers for testing as early as possible, so that we can use customer feedback in developing our services,” says Kari Ruopsa, vice president of technology at Welho.
The operator also said it plans to launch commercial 3-D TV services next year. The first 3-D TV broadcasts will most likely be international sports events and concerts.
Sony, meanwhile, is licensing the stereoscopic RealD format, which does require 3-D eyewear. The two have been partners in developing 3-D content and technology for movie theaters.
New models in Sony’s Bravia TV line will be built with proprietary LCD driving technology capable of producing HD 3-D images. These TVs will work in sync with new 3-D eyewear based on RealD's technology, according to Hiroshi Yoshioka, executive deputy president and officer in charge of Sony’s Consumer Products and Devices Group.
Sony is perhaps jumping out in front of the news with its announcement. Several TV makers other than Sony are expected to announce 3-D TVs at CES early in January, including Panasonic, LG and Samsung.