Report: Google in talks to bring pay TV to YouTube

Tue, 12/01/2009 - 7:30am
Mike Robuck

According to published reports, Google is in talks to bring streaming TV content to YouTube.

The catch? YouTube would charge $1.99 per episode to stream a TV show through its Web portal to viewers, according to a story in The Wall Street Journal.

Google’s YouTube would bring considerable clout to the over-the-top sector. According to comScore, Google sites still ranked first with 10.5 billion views in October and a 37.7 percent share of all Web videos across the nation, compared with Hulu’s 3.1 percent share. YouTube accounted for nearly 99 percent of all videos viewed at the Google sites.

If Google were able to reach an accord with broadcasters, it would be competing with the likes of Hulu, as well as Comcast’s On Demand Online and Time Warner Cable’s TV Everywhere services.

Apple and Amazon both offer shows for sale as downloads, and Apple is reportedly looking at offering monthly TV subscriptions, as well. Comcast and Time Warner Cable’s services, as well as one by Rogers that is available only in Canada, are free to their respective subscribers.

YouTube currently has some free, ad-supported TV shows on its Web portal. Hulu also uses ads to support its free videos, although there was some talk earlier this year that it might start charging for the streaming videos. Hulu has since said it doesn’t plan on charging a fee.

More Broadband Direct 12/01/09:
•  NCTA offers 'Adoption Plus' plan to leap digital divide
•  Reports: GE, Vivendi work on deal while Comcast waits
•  Clearwire enters promised lands
•  Report: Google in talks to bring pay TV to YouTube
•  Suddenlink names Fox SVP, chief accounting officer
•  Forum: WiMAX dominates broadband grants
•  NTIA gives broadband grants to 6 more states
•  Broadcom to pay $178M for Dune Networks
•  Sprint to stop selling certain push-to-talk phones
•  Broadband Briefs for 12/01/09



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