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Future TV the focus of Master Class at CES

Mon, 12/21/2009 - 7:10am
Brian Santo

The MPEG Industry Forum (MPEGIF) is presenting a Master Class at CES 2010 that will explore where TV is heading, including the transmission of 3-D video, TV Everywhere and mobile broadband TV, among other subjects.

“TV X.0 Present and Future” is the latest in the long-running MPEGIF Master Class series that in the past has been held at the NAB and IBC conferences; this will be the first MPEGIF Master Class at CES.

Keynote speakers are Robert Zitter, executive vice president and CTO of HBO; Paul Whitehead, executive director of video planning at AT&T; Tim Wu, professor at Columbia University; and Christine Heckart, general manager of marketing and business development for TV, video and the music business at Microsoft.

Panelists include Jim Kutzner, chief engineer of Public Broadcasting Service; Ajay Luthra, senior director at Motorola; Yuval Fisher, CTO of RGB Networks; Thierry Fautier, senior director of convergence solutions at Harmonic; and George Huang of Huawei.

The MPEGIF Master Class will be chaired by Sebastian Moeritz, president of the MPEGIF and CEO of dicas, and David Price, vice president of the MPEGIF and vice president at Harmonic.

Topics to be covered include:

  • Internet TV: How will this support the cost of the delivery infrastructure?
  • From mobile to broadband to HD to 3DTV: What is driving these new possibilities?
  • TV Everywhere: Who is making money and how?
  • What's next and hot on the technology front: What do consumers want?
  • Addressable advertising: Can we ever move past the CPM model?
  • The legal bits: Is it just small print or a large problem?

“Looking at the future of television and online video, it is absolutely imperative to realize that while technologies are maturing, business models applied today have not yet delivered the returns needed, expected and required by our industry." Moeritz said. “It is time for all stakeholders to get together to address and resolve regulatory aspects enabling content owners and service providers alike to intelligently and diligently engage with the most important commodities of the viewers – their interests, their time, their information. The MPEGIF Master Class at CES will provide valuable insights and food for thought on this important topic.”

The Master Class will be held Jan. 8 at 9 a.m. in the Las Vegas Convention Centre (N260). Register here.

More Broadband Direct 12/21/09:
•  MPEGIF launches '3-D over MPEG' campaign
•  DirecTV asks FCC not to include its boxes in retail
•  Verizon Wireless to FCC: Smartphones more costly
•  Limelight Networks buys EyeWonder for $110M
•  Netflix sued for violating privacy laws
•  Future TV the focus of Master Class at CES
•  Maine to consider cell phone cancer warning
•  Broadband Briefs for 12/21/09
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