• Nielsen stirs in online views to ratings
By Mike Robuck
With more linear TV content moving online, Nielsen has ramped up its plan to launch an Internet meter in order to give advertisers and TV networks a better measurement tool.
According to published reports, Nielsen will completely roll out its “TVandPC” service by Aug. 31 of next year instead of some time the following year. TVandPC will provide integrated ratings for broadcasters, media companies and advertisers with a single-source measurement tool.
According to Mediaweek, when the service is fully launched, Nielsen will be able to report online viewing from 7,500 national-people-meter homes, which will represent roughly 20,000 people and 12,000 computers.
• SNL Kagan, Media Business partner up
By Mike Robuck
SNL Kagan and Media Business Corp. (MediaBiz), two providers of research and data on the media and communications sector, today announced a strategic partnership agreement.
With this new partnership, SNL Kagan will make available MediaBiz data on video subscribers by market, updated on a quarterly basis, for the top cable, DBS and telco TV operators across the country. Future plans include the development of interactive online services around this data, as well as expansion into other metrics beyond video.
SNL Kagan will distribute MediaBiz’s market-level video subscriber data to its clients. Financial terms of the partnership weren’t available.