Hulu posts 47% gain in October
Over-the-top video provider Hulu racked up 856 million users on its Web site in October for a 47 percent gain over the previous month, according to comScore.
The average Hulu viewer watched 20.1 videos during the month of October, which was also an all-time high for Hulu.
According to a Comcast spokeswoman, users in the cable operator’s On Demand Online trial, which is slated to go live next month, were averaging 21 minutes per video session, as opposed to the national average of 3 to 4 minutes.
Even with the record-setting month, Google sites still ranked first with 10.5 billion views and a 37.7 percent share of all Web videos across the nation, compared with Hulu’s 3.1 percent share. YouTube accounted for nearly 99 percent of all videos viewed at the Google sites.
Following Hulu, Microsoft sites had 451 million views for a 1.6 percent market share, while Fox Interactive Media had 446 million and an identical 1.6 percent.
Overall, online video viewing continued to reach record levels in October, with nearly 28 billion videos viewed during the month, according to comScore.
Meanwhile, online advertising revenue in the U.S. fell 5.4 percent in the third quarter from a year ago, as the sputtering economy kept its tight grip on even the fastest growing segment of industry, according to a report released last week.
But there's a glimmer of hope: Revenue was up 1.7 percent from the second quarter, the first sequential increase since late 2008, the industry trade group Interactive Advertising Bureau said in a report prepared by PricewaterhouseCoopers.
In the third quarter, online ad revenue totaled $5.5 billion, down from $5.84 billion a year ago and a substantial decline from the peak of $6.1 billion in the fourth quarter of 2008. But it's up from the second quarter's $5.43 billion.
– AP Business Writer Deborah Yao contributed to this report