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Bresnan deploys ad campaign manager

Mon, 11/23/2009 - 7:40am
Brian Santo

Bresnan Communications has deployed OpenTV’s EclipsePlus advertising campaign management system, which the vendor said demonstrates that its solution not only scales up, but also down.

“This new deployment shows how EclipsePlus is scalable enough to work with smaller DMAs,” said Paul Woidke, OpenTV’s senior vice president and general manager for advanced advertising. “Not only does the solution serve larger-scale operations, but it can also be right-sized for operators seeking to develop and grow their advertising operations. We’re delighted to work with Bresnan on this solution and look forward to building a strong relationship for the future.”

That Bresnan would be using the OpenTV system was first revealed two weeks ago.

EclipsePlus is a system designed to help cable, satellite and telco advertising sales teams grow their revenues and meet the challenges of the ever-changing television advertising marketplace by maximizing yield on their advertising inventories while minimizing their operating costs.

“We are pleased to have added EclipsePlus live in our operating centers and ready to streamline our ad sales teams’ processes for improved efficiency across the board,” said Kelly Enright, regional vice president of advertising services for Bresnan.

More Broadband Direct 11/23/09:
•  TWC teams up with White House on education
•  Verizon launches FiOS in Philly
•  Bresnan deploys ad campaign manager
•  Ciena wins Nortel Ethernet unit
•  Allot system blocks illegal content
•  Roku opens platform, adds 10 channel partners
•  Root Wireless gets new funding
•  AdMob: New devices drive traffic for RIM, Android
•  ADC falls on lower Q1 outlook
•  GE, Vivendi talks over NBCU stretch on
•  Google scoops up display ad specialist Teracent

 

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