Comcast subsidiary thePlatform and Tremor Media have teamed up on a new set of advertising management features for online video.
The new Acudeo ad policy and management tools, which are part of thePlatform’s media publishing system (mps), were designed to help publishers increase their ad revenue while decreasing the complexity of managing the ecosystem of advertising partners.
With thePlatform’s integrated Acudeo ad policies, companies with premium online video sites can manage advertising policies, patterns, formats and delivery in a single interface. And thePlatform said the new features would serve established companies seeking to integrate multiple advertising networks, or companies building new video sites that want a high-degree of flexibility and adaptability.
“For many professional online video sites, managing advertising policies can be a major headache,” said Marty Roberts, vice president of marketing for thePlatform. “It’s often a very fragmented and complex process. Our new features, however, are specifically designed to simplify our customers’ lives so they can focus on how to best generate revenue for their video.”
thePlatform’s clients include Time Warner Cable, Comcast, Cablevision and Cox on the cable operator side, as well as Comcast’s portal Fancast.com.