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SeaChange expands into CDN category

Wed, 10/21/2009 - 8:30am
Brian Santo

As delivering and managing video become far more complicated endeavors, SeaChange is repositioning itself with a set of new products and an expansion of the company’s mission from supporting video-on-demand to building content delivery networks (CDNs).

SeaChange will be at the Cable-Tec Expo with is first CDN products – a set of software, network and server technologies to centrally store, move and localize content.

SeaChange’s setup at the conference will include its Axiom On Demand platform, which will anchor several new products that operators can use to build a CDN:

  • Universal Resource Manager
  • RS-DVR solution 
  • AssetFlow Content Management System
  • Flash Memory Streamer 2500

“Our industry shares a three-screen ambition, and SeaChange has delivered the solutions required for a universally managed CDN framework emerging from the video-on-demand investment that’s already in place,” said Yvette Kanouff, chief strategy officer at SeaChange. “While Axiom delivered the video business reliability and automation for video-on-demand, our CDN suite supports vastly scaled and diverse video services with automation and cross-platform video service assurance.”

SeaChange’s Universal Resource Manager (URM), available in early 2010, provides dynamic resource and admission control for broadband networks, including IP and HFC devices such as QAM, CMTS and routers. The URM ensures that applications and resources are available to reliably deliver on service-level agreements, the company said. This software solution can set and ensure subscriber policies, as well as application policies, provisioning services based on business rules.

However difficult it is to actually deliver video, managing on-demand assets is at least an equally difficult task – and it’s getting harder. SeaChange is set to introduce its AssetFlow content and metadata workflow management solution, which automatically manages the lifecycle of a single source file to reach any consumer device – whether wired or wireless.

By providing workflow templates, operators can graphically choose only the services required, which helps manage a three-screen video deployment, SeaChange explained. AssetFlow, available this year, can produce regionalized video versions in any format and can support business rules about pricing or presentation on TVs, PCs and mobile phones.

“AssetFlow eliminates the often tedious and manually intensive process performed by operators on content ingested into their on-demand systems,” said Alan Hoff, vice president of product marketing for SeaChange. “Content received from different sources, such as live broadcast, pitched VOD or over the Internet, typically requires transcoding, regionalization and normalization for delivery to any of the multiple screens the subscriber wishes to use.”

In response to overwhelming subscriber demand for the convenience of time-shifted television, SeaChange is introducing a remote storage DVR (RS-DVR) capability. RS-DVR enables DVR functionality without deploying set-tops equipped with hard drives for storage. The capability is based on SeaChange’s RS-DVR server, which supports 108 terabytes shared among 500 subscribers, 100 SD and 25 HD hours per subscriber, and 4,000 SDE streams simultaneous ingest. The system supports multi-room DVR functionality.

Finally, SeaChange has added another flash memory-based streaming server. The Flash Memory Streamer (FMS) 2500 likewise has no spinning disks and features 99.999 percent availability and a lifespan that’s 10 times longer than Multi-Level Cell Flash solutions, while running on one-tenth of the required power.

Separately, SeaChange will also highlight its residential-based Hospitality TV System, demonstrating how cable operators can tap into the hospitality television market with their existing on-demand infrastructure.

RBHS is the newest hospitality solution from SeaChange, which today serves on-demand TV to more than 200,000 hotel rooms globally.

More Broadband Direct 10/21/09:
•  Cablevision lines up 4 marketers for interactive ads
•  Ad group sides with Cox over Qwest complaint
•  Comcast to debut cable shows online by year's end
•  AT&T asks employees to lobby FCC on net neutrality
•  SeaChange expands into CDN category
•  PCT Int'l amplifiers boost MoCA
•  Cisco: Power users driving 'Net traffic
•  OpenTV files with SEC over Kudelski offer
•  Internet advertising appears to begin its comeback
•  LG Electronics' profit soars, sales rise
•  Broadband Briefs for 10/21/09

 

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