Rentrak, a media measurement and research company, recently announced that David Chemerow has been named chief operating officer, which is a newly created position, and chief financial officer.
He takes over for executive vice president and former CFO Mark Thoenes, who is leaving the company to pursue new business opportunities.
“We are very thankful to Mark, who played an integral role in Rentrak’s growth and success over the past nine-plus years. Mark has agreed to remain with the company for the next six weeks to help ensure a smooth transition. We wish him the best in his future endeavors,” said Bill Livek, CEO of Rentrak.
“I have known David for more than seven years, having worked closely with him in the audience measurement industry,” Livek continued. “We look forward to having an executive of David’s caliber who has an eagle-eye focus on cost and knows how to strategically allocate capital to maximize our revenue growth and increase shareholder value.”
Chemerow is the current non-executive chairman of the board of Playboy Enterprises. From 1990 until 1996, he also served as Playboy’s executive vice president of finance and operations and CFO, where he was directly responsible for most of the company’s operational and financial functions.
More recently, Chemerow served as senior vice president and CFO of Olympus Media, an outdoor advertising sales company.