Motorola’s content management software for video content is now commercially available. Immediately useful in increasingly sophisticated on-demand systems, Motorola expects the system will be fully capable of managing content across TVs, PCs and mobile devices.

Coding and delivering video for three screens would be tough enough, but managing content coming from different sources and going to multiple platforms adds an equally challenging task.

Motorola’s Communications Convergence Engine Enhanced Asset Management System (CCE EAMS) incorporates metadata management tools and workflow management. It is designed to allow video service providers to scale their on-demand catalogs to “infinite catalogs” distributed across all three screens.

That can include not only video, Motorola said, but also music, games and enhanced TV applications.

It is designed to work with third-party delivery systems.

“Motorola’s CCE EAMS platform is a critical solution for realizing multi-screen on-demand services,” said Alan Lefkof, corporate vice president and general manager for Motorola Broadband Home Gateways and Software Solutions Group.

The solution is designed to also enable the ingest, transcoding and transformation of Internet user-generated content video into an ADI 1.1-compliant format so that it can also be included in a service provider’s VOD offering set.