CMC’s Hits AxIS ready for iTV
The Comcast Media Center said today that its Hits Advanced Interactive Services (AxIS) platform was ready to support commercial deployments of iTV services by cable operators.
Numbering among the applications that are ready for commercial deployment via the Hits AxIS platform are interactive applications using icueTV’s t-commerce platform and a “Yellow Pages on TV” application from FourthWall Media, which was formerly known as Biap. More than 20 developers are currently using one or more of its product development services, which encompass business modeling, licensing and application testing.
“The field trials with our beta MSO affiliates have allowed us to test a variety of revenue-driven ETV applications over a wide range of cable system architectures,” said Gary Traver, senior vice president and COO of the Comcast Media Center, which operates the Hits services. “Thanks to the technical and consumer knowledge we acquired during the trials, we are ready to support the rollout of iTV applications that can enhance the video experience for digital cable customers and net additional revenues for cable operators and their interactive content providers.”
The Comcast Media Center has been testing services this year with several cable operators, including Bend Broadband, Buckeye CableSystem, Metrocast Communications and Sunflower Broadband. Buckeye’s testing included a dashboard application and a Yellow Pages application, and CMC demonstrated some of the services at The Cable Show in Washington, D.C., earlier this year.
Launched last year, the CMC’s AxIS is a centralized platform that was designed to support advanced interactive applications developers, while also facilitating the launch of these interactive services on cable systems that serve small- to mid-size markets (story here).
The platform supports interactive applications initially through Enhanced Binary Interchange Format (EBIF), with tru2way applications to follow once there’s a larger base of deployed tru2way-enabled set-top boxes and TVs.
Deployment services available from Hits AxIS include configuration, hosting, affiliate sales, contract management and product launches. The Hits AxIS products use the TVWorks ETV Platform and S&T’s Broadcaster 2 object carousel playout servers for delivering open standard applications.