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Verizon lands NFL RedZone

Thu, 09/03/2009 - 8:40am
Mike Robuck

Verizon has become the third video service provider to ink an agreement with NFL Network to carry NFL RedZone.

Earlier, NFL Network struck similar deals with Dish Network and Comcast for NFL RedZone, which launches next Thursday. NFL Network was able to offer RedZone to other video providers after it struck a new deal with DirecTV that runs through 2014.

Verizon, Dish Network and Comcast will offer RedZone, which features in-depth football content such as interviews and highlights, as a standalone channel on their respective sports tiers.

NFL RedZone offers a look at the football action that takes place on Sunday afternoons, delivering the touchdowns and highlights live and in high-definition. When a team goes inside its opponent's 20-yard line, fans see the crucial plays as they happen. The channel, available to FiOS TV customers in standard- and high-definition, keeps fans up-to-date in real time by switching from game to game with live look-ins, highlights and a chance to see every important play.

"The ultimate high-def home-entertainment experience just got better with the addition of NFL RedZone to the FiOS TV lineup," said Terry Denson, vice president of content strategy and acquisition for Verizon. "Our subscribers will love seeing all the game-changing plays that only the NFL can deliver – and with the pure HD picture-and-sound quality that only FiOS provides."

Verizon will charge $49.99 for the service that runs through the entire NFL season.

"We are thrilled to announce that Verizon FiOS TV is the first major telco distributor to carry our new NFL RedZone channel,” said Kim Williams, chief operating officer for NFL Network. “NFL fans in New York and other cities across the country that Verizon FiOS TV serves will now receive this attractive new channel. We look forward to announcing more distribution deals for one of the most exciting new products now available."

More Broadband Direct 09/03/09:
•  Cablevision gunning for Wi-Fi contract in N.Y.
•  Verizon lands NFL RedZone
•  YouTube may offer online movie rentals
•  NDS, TNS team up to track viewers
•  Broadcom intros chips for GPON gear
•  Trilithic goes green
•  Sprint to offer Android-based HTC Hero
•  Report: Customers want answers when dealing with problems
•  EU probes Oracle-Sun deal, cites open-source issue
•  Broadband Briefs for 09/03/09

 

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