TiVo, Sway team up on sponsored content to DVRs

Wed, 09/16/2009 - 8:30am
Mike Robuck

Earlier this week, Sway, a social media marketing company, announced an agreement with TiVo to put sponsored content from Shoutlet onto TiVo DVRs.

Shoutlet is an Internet platform that combines technologies such as e-mail, podcasts, RSS, mobile messaging and video syndication into one platform that marketing professionals use to create, distribute and track a variety of social media marketing campaigns.

Cannondale Bicycles, Fiskars, Habitat for Humanity, Tesla Motors and Kmart are some of the initial companies providing relevant content directly to TiVo DVRs via this new service.

This agreement creates a unique new marketing outlet for Shoutlet customers by providing a simple, efficient way to syndicate sponsored video podcasts to television viewers who have TiVo DVRs.

Shoutlet clients can upload their sponsored content to the Internet platform, which is then placed in multiple Shoutlet distribution channels, such as automotive, comedy, fitness, food and drink, lifestyle, music, news and tech.

Automatic distribution to TiVo DVRs through Shoutlet is then followed by reporting about how the content is performing among TiVo viewers based on anonymous data.

“This relationship provides an extremely efficient and effective way for marketers to get their message directly in front of their audiences, with measurable results – an important feature given tough economic times and increased financial accountability in the advertising community,” said Jason Weaver, CEO of Sway. “We are bringing relevant, engaging advertising content to TiVo subscribers and creating a new revenue stream for TiVo.”

More Broadband Direct 09/16/09:
•  Cablevision unveils interactive advertising platform
•  Time Warner Cable serves up SDV in N.Y., Dallas, L.A.
•  Customer happiest with cable VoIP
•  TiVo, Sway team up on sponsored content to DVRs
•  SHVURA legislation takes a step forward
•  A-L plans convergence of IP, optical backbones
•  Ericsson: HSPA key to LTE transitions
•  FCC visits 4G world
•  France approves Internet piracy bill
•  Broadband Briefs for 09/16/09



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