RGB Networks hires new CTO, sales executive

Thu, 09/10/2009 - 8:20am
Mike Robuck

RGB Networks announced today that it has hired two new executives to help the company reach its goal of developing and marketing new IP-based product offerings.

Yuval Fisher

Yuval Fisher, who RGB described as a “recognized visionary in IP video,” is the company’s new chief technology officer, while Rudi Polednik was named senior director of international sales. In his new role, Polednik will oversee RGB’s European and Asia Pacific sales organizations.

Fisher replaced Ed Krauss as RGB’s CTO. Krauss is still with the company in a consulting role.

Prior to RGB, Fisher and Polednik worked together at Envivio, a company specializing in IP-based encoding solutions for telco, IPTV and mobile service providers. 

“While we are doing tremendously well with our current product lines, our customers tell us that IP will become their predominant method for delivering video to TVs, PCs and mobile devices – and they are asking us to help them with solutions to meet this need,” said Jef Graham, CEO of RGB. “Yuval and Rudi’s expertise will be of enormous assistance in meeting this challenge, building on our proven video technologies to develop and sell next-generation IP solutions that will help customers with legacy networks smoothly migrate to IP, as well as expand our market to include service providers which have already built their IP networks.” 

In response to cable operators’ interest in providing video over IP, various vendors, including RGB, Motorola, BigBand Networks, Cisco, Tandberg Television, Harmonic, SeaChange and Arris, have been working on IP-related product offerings.

As CTO, Fisher will work with RGB’s engineering, sales and marketing teams in overseeing the development of the company’s next-generation of IP-based video solutions, ensuring they meet the two goals RGB has for them. The first goal is to enable RGB’s existing customers to smoothly migrate to entirely IP-based networks in a straightforward and cost-effective manner. The second goal is to provide new customers the scalable IP platform that enables them to dramatically expand their services.

Rudi Polednik

Complementing Fisher’s role, Polednik is overseeing RGB’s expanding international sales team and growing list of reseller partners, with a particular focus on growing sales to telecom carriers, in addition to the company’s core cable operator customer base. 

Fisher was involved in the development of the MPEG-4 standard, heading up several working groups. At Envivio – which he co-founded – Fisher served as chief scientist, helping to develop the company’s MPEG-4/H.264 encoding products. Before Envivio, Fisher helped develop MPEG-4 products for Rockwell International, Conexant and France Telecom.  He holds a Ph.D. in mathematics and a master’s degree in computer science from Cornell University.

Polednik has spent more than 20 years in the telecommunications industry, where he has focused primarily on digital video products. Before joining RGB, he spent seven years with Envivio in a variety of senior sales and marketing roles. In his time there, RGB said Polednik secured major deals with service providers worldwide, growing the company’s revenues more than fivefold within four years. Before Envivio, he held senior sales positions with Tiernan Communications, Paradigm Communications, Comstream and British Telecom.

RGB Networks has been waiting for the right time to pull the trigger on its initial public offering. A spokesman for the company said a tentative target is after next year’s Labor Day, but factors such as the economy and state of the market will be taken into consideration.

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