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RGB adds support for MPEG-4 ad insertion

Mon, 09/14/2009 - 8:35am
Brian Santo

RGB Networks has upgraded its Broadcast Network Processor (BNP) to support MPEG-4/H.264 ad insertion.

With its new capability, the BNP further improves operational efficiencies by allowing video service providers to seamlessly splice revenue-generating ads directly into both SD and HD MPEG-4/H.264 program streams, allowing for an easy transition as the demand for HD increases, the company said.

RGB’s support of MPEG-4 is another sign that the migration from MPEG-2 to MPEG-4 is picking up steam worldwide. The announcement was timed for the IBC show last week in Amsterdam, a market where MPEG-4 is being adopted. 

“As ad insertion becomes more prevalent in Europe, the ability to support MPEG-4/H.264 in both HD and SD is critical to launching this revenue-generating service and ensuring a future-proof solution,” said Hans Kornmann, CEO of Divitel, a systems integrator in the Netherlands. “Operators in the Netherlands are leading the European market in the deployment of ad insertion, and we see this as an excellent opportunity to partner with RGB as this application grows into other parts of Europe.”

More Broadband Direct 09/14/09:
•  Game on: AT&T, RCN score NFL RedZone
•  Clearwire inks international roaming deal
•  $100M question: Where's broadband in U.S.?
•  RGB adds support for MPEG-4 ad insertion
•  Incognito's BCC adds support for PacketCable 2.0
•  OpenTV launches System Integrator Partner Program
•  3 combine to create 3-D TV system
•  IEEE approves EPON, Wi-Fi amendments
•  Canada's Craig Wireless picks Motorola for WiMAX
•  Sprint affiliate sues over Virgin deal
•  Broadband Briefs for 09/14/09

 

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