NDS brings pre-paid option to TV
Bringing a popular business model from mobile telephony to the TV market, NDS now has available a conditional access (CA) add-on module that will enable pay-TV providers to offer services on a pre-paid basis.
NDS VideoGuard Pre-Paid is initially backed by Brand-ID Europe, which has the back office payment component. The latter’s CHKView product can support a range of pre-paid options, including pay-per-view, pay-per-time, pay-per-channel, pay-per-bouquet or pay-per-subscription.
Subscribers can purchase and store credit for future viewing options or for immediate activation. Once they decide to purchase content, the set amount will be debited from their stored credit.
VideoGuard Pre-Paid then sends the entitlement rights from the operator’s headend directly to the individual’s smart card inside their set-top box and allows the viewer access to the chosen content.
“By implementing Brand-ID’s CHKView together with VideoGuard Pre-Paid, operators can not only provide extra options to existing customers, but also reach potential new ones that are attracted to the pay-as-you-go model,” said Martin Horn, vice president of sales and marketing for Brand-ID Europe. “Together we will provide operators with a fast and easy-to-deploy offering that will address new market segments and expand on existing ones with the convenience of flexible pre-paid packages.”
NDS said the VideoGuard Pre-Paid solution requires minimal changes to the operator’s headend infrastructure and is fully compatible with existing NDS products.
Brand-ID Europe also supports a variety of payment options for viewers, including pre-entitled scratch cards and smart cards, e-vouchers activated via mobile text messaging, Web portals, instant messaging or IVR lines.