NDS, TNS team up to track viewers

Thu, 09/03/2009 - 8:30am
Mike Robuck

NDS and TNS Media Research have strengthened their joint TV audience measurement platform by adding in the ability to identify individual viewers who have agreed to take part in a measurement panel.

The RPDi platform, which is based on the NDS Dynamic audience measurement system and TNS’ RaPiDView analysis service, will help TV operators better understand audience behavior by collecting and analyzing data about individual viewers, as well as information at the household level.

NDS will demonstrate the RPDi solution for the first time at next week’s IBC show in Amsterdam. 

The application prompts viewers to identify themselves by their first name, using their remote control, and allows users to add any additional guests watching TV alongside them. The service only measures audience viewing in those homes that have agreed to participate through an opt-in process.

“Operators are turning to set-top box measurement because it allows them to truly understand the behavior of their subscribers, providing rich data not available from traditional measurement methods,” said Gideon Gilboa, NDS’ senior product marketing manager for advertising solutions. “This includes niche channel viewing, time-shifted TV and interactive usage. To date, this has mostly been reported on a household level, but with RPDi, customers can have the best of both worlds: rich STB data and strong individual-level reporting to improve their business decisions and advertising sales.”

NDS and TNS first announced their partnership to create and market an end-to-end set-top box audience measurement platform for digital TV operators at IBC last year. BSkyB, DirecTV, Sky Television in New Zealand and Foxtel have signed on to use the platform.

NDS also recently announced the NDS EPG Framework, an end-to-end infrastructure developed to enable broadcasters to design, deploy and manage their own electronic program guides cost-effectively. NDS said EPG Framework also gives pay-TV operators the flexibility to update the EPG as needed, and to introduce new revenue streams via EPG-based ads and promotions.

NDS customers, including Get, Viasat and Bharti Airtel, have already started using EPG Framework.

With EPG Framework, broadcasters can design a branded EPG that encourages viewers to book and view more content, helps reduce churn and increases ARPU.

EPG Framework allows operators to update the EPG on the fly, without having to download software to the STB. They can create new revenue streams by incorporating seasonal promotions, advertisements and sponsorships in the EPG, as well as by targeting audiences with personalized messages and content.

Earlier this year, Cox Communications picked NDS to design its tru2way user interface and to support its rollout of tru2way.

NDS has also teamed up with Access Systems Europe to bring pay-TV and free-to-air (FTA) channels to connected TVs, without the need for a set-top box. The two companies will integrate the NDS InfiniteTV hybrid content platform with Access’ NetFront Browser to provide pay-TV and FTA broadcasters with a platform for connected-TV users.

InfiniteTV allows consumers to view traditional linear channels, catch-up TV and on-demand content through a single user interface. Consumers do not need to install any software or any additional hardware.

More than 1 million connected TVs in Japan already use Access’ NetFront Browser. NetFront Browser will be pre-installed on connected TVs from a number of manufacturers; these are expected to be available in Europe and the United States next year.

More Broadband Direct 09/03/09:
•  Cablevision gunning for Wi-Fi contract in N.Y.
•  Verizon lands NFL RedZone
•  YouTube may offer online movie rentals
•  NDS, TNS team up to track viewers
•  Broadcom intros chips for GPON gear
•  Trilithic goes green
•  Sprint to offer Android-based HTC Hero
•  Report: Customers want answers when dealing with problems
•  EU probes Oracle-Sun deal, cites open-source issue
•  Broadband Briefs for 09/03/09



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