Interactive applications provider Ensequence recently added $20 million to its coffers through new funding and named Peter Low as its new president and CEO.

Low was formerly the company’s chief operating officer. Low took over the CEO duties from Dalen Harrison, who remains on Ensequence’s board of directors and will continue to develop new business opportunities for the company.

Low spent 10 years as executive vice president of cable distribution and marketing for MTV and BET Networks.

"We’ve made significant strides to position ourselves at the forefront of the interactive television industry," Low said. "The latest round of funding allows us to build on our strong momentum – enabling us to continue offering programmers, distributors and advertisers the most compelling interactive experiences available. This funding represents an extreme vote of confidence in Ensequence in a challenging business environment.”

Clay Mathile, CEO of CYMI Technologies and former CEO and owner of the Iams Co., led the latest round of funding.

Ensequence customers include: Comcast, DirecTV, Time Warner, Dish Network, Verizon Communications, MTV Networks, NBC Universal, ESPN, Major League Baseball Advanced Media, QVC UK, HSN, Nike, Ford Motor Co., Hewlett-Packard and British Sky Broadcasting.