Cox Communications’ MyPrimetime service is now available to the cable operator’s digital customers in its Las Vegas and San Diego systems.
Through the service, episodes of primetime series are available to view anytime, free of charge, to Cox Digital Cable customers starting the day after they air on the network.
Networks that are taking part in Cox’s “TV Anytime” project include ABC, NBC, Cartoon Network, FX, TBS, AMC, USA Network, Travel Channel, TNT and A&E.
The latest launches brings MyPrimetime to most of Cox's operating systems, including: Orange County, Calif.; New England; Kansas/Arkansas; Arizona; Macon, Ga.; Roanoke, Va.; Tulsa, Okla.; Omaha, Neb.; Santa Barbara, Calif.; Hampton Roads, Va.; and greater Louisiana. The remaining Cox systems will launch the service imminently.
"We're excited to near the full rollout of MyPrimetime to all Cox systems so that even more of our customers have the opportunity to view their favorite shows on their schedule," said Bob Nocera, director of marketing for new video services. "The vast majority of customers who have experienced MyPrimetime have already roared their enthusiasm for the service, with more than 90 percent saying they will use it again."
Cox said it plans to offer even more shows in MyPrimetime with the beginning of the fall television season. Shows will be available from more than 20 networks so customers can catch up on, or begin viewing, some shows at anytime at no additional cost.
In July, Turner Broadcasting System and Cox said viewers responded favorably to a trial with Cox’s MyPrimetime that disabled the fast-forward functionality.