Broadband Briefs for 09/30/09
• Internet advertising tops TV ads in U.K.
By Mike Robuck
Internet-based advertising is king in the United Kingdom, according to recent research. A story on FT.com cited research by PwC for the Internet Advertising Bureau that found Web advertising has overtaken TV advertising as the dominant medium in the U.K. According the story, the U.K. is the first large media market to see Internet-based advertising on top.
Money spent on online advertising grew 4.6 percent in the first half of 2009, compared with the same period last year, to reach £1.75 billion ($2.8 billion), driven largely by search engine advertising, according to the story, but overall advertising spending fell 16.6 percent. The net result was online’s share of the total grew from 18.7 percent in the first half of last year to 23.5 percent, which topped TV’s 21.9 percent market share.
Cable operators in the United States are keenly aware of the Internet’s ability to lure advertising dollars, and as a result they have worked to provide more addressability to their ad campaigns in order to show solid results to advertisers.
• T-Mobile to sell Motorola Android phone Oct. 19
By Peter Svensson, AP Technology Writer
NEW YORK (AP) – T-Mobile USA plans to start selling the first phone from Motorola that uses Google's software on Oct. 19. The Motorola Cliq will cost $200 with a two-year contract, T-Mobile said. Buyers who aren't already T-Mobile customers will have to wait until Nov. 2.
The Cliq is the first product to come out of a turnaround effort at Motorola Inc., whose cell phone division has been struggling since the Razr fell out of favor. Motorola is now focusing on making smartphones using Google Inc.'s Android software to compete with Apple Inc.'s iPhone.
T-Mobile already sells two Android smartphones made by HTC Corp. Sprint Nextel Corp. is releasing one, also made by HTC, on Oct. 11.
The Cliq comes with a touchscreen and a standard Qwerty keyboard that slides out from its side. Motorola has added a layer of software on top of Google's, to let users aggregate contact information from various social networks and e-mail accounts. Small application "widgets" will show such information as Facebook status updates on the home screen. The Cliq also has a 5-megapixel camera, allowing for sharper images than most other phones.