Orca Interactive, SoftAtHome and Viaccess combined to demonstrate at the IBC show what they claimed was the first integrated, end-to-end 3-D TV solution, combining Orca’s service delivery platform, SoftAtHome’s operating platform, and card and card-less conditional access from Viaccess.

The combination enables service providers to deliver a 3-D HD user interface on broadcast, IPTV or hybrid networks (DVB-S/C/T+IP).

The user interface, the three companies agree, is one of the key battlefields for customer retention and increasing VOD and services revenues.

Viaccess CEO Francois Moreau de Saint Martin said: “We believe that the advent of 3-D user interface is set to take the TV viewing experience by storm. This marks an important milestone in the evolution of an important new market, which will help revolutionize the way we view and consume TV in the living room.”

In addition to the 3-D HD user interface, the solution gives service providers a means to quickly deploy live TV, VOD, PVR, personalization and DLNA content-sharing functionality with optimal performance and content protection, the trio said.