Verizon adds more interactivity to social networking widgets
Verizon said today that it has added new features for its recently launched Facebook and Twitter widgets.
The enhancements include using the onscreen keyboard to send Tweets, as well as the ability for FiOS TV subscribers to update their Facebook status with personalized messages.
Verizon said that in the ensuing three weeks since it first launched its new Twitter and Facebook widgets, that millions of Tweets and Facebook gallery photos have been viewed by its subscribers on their TV screens.
"FiOS TV subscribers are enthusiastically embracing our new social TV experiences and are asking for more," said Shawn Strickland, vice president of marketing for Verizon Telecom. "We're very quickly adding new features so that users can create and send more personalized information, in addition to viewing content. FiOS TV subscribers can count on us to continually expand their enjoyment of social networking on TV with innovative, interactive applications that cable can't deliver."
Verizon FiOS TV's free social TV Widgets are found in the new Widget Bazaar applications marketplace, located within FiOS TV's interactive media guide.
According to Shaygan Kheradpir, Verizon's chief information officer, the introduction of Widget Bazaar is just the beginning of the company’s interactive offerings.
"Soon we'll be launching a software development kit, complete with the required application programming interface (API) and a platform emulator, and we will invite open development of new applications for the Widget Bazaar," he said. "Developers should start thinking now about applications that are appropriate for the 'big screen,' not the pocket-size screens they've been writing for so far. We'll be looking for tools that engage TV viewers and enrich or enhance the 'living room' experience in new ways."