Tandberg flexes three-screen muscle with demos
Tandberg Television will be demonstrating an updated version of its OpenStream digital services platform at this week’s CableLabs Summer Conference that is designed to allow cable operators to send video content across the three screens of TVs, PCs and mobile devices.
Tandberg is joining the ranks of vendors offering a multi-screen strategy with its device-aware back office for multi-platforms, which it claims is a cable industry first. The updated platform lets cable operators leverage their existing on-demand investments in order to deliver multi-platform TV services.
The system also enables support of VOD deployments with both MPEG-4 AVC-capable set-tops and legacy MPEG-2 set-top boxes. The technology demonstration includes “session-shifting,” which allows a subscriber to pause playback on one device such as a PC and resume playback of the same video on another device, such as the TV or mobile phone.
"TV as we know it is changing, and service providers need to offer everything on-demand because their customers expect it," said Andrew Rowe, vice president of software product management at Tandberg Television. "Using the newly enhanced OpenStream system for multiscreen services, cable operators can now take the next step from content aggregator to valued partner by providing their subscribers with a seamless viewing experience across multiple platforms.”
Tandberg will also be demonstrating the platform at next month’s IBC show in Amsterdam.