Foxtel picks NDS to help measure audiences
Australian pay-TV provider Foxtel has selected NDS to help it measure audiences across TV, DVR and interactive applications.
NDS’ Dynamic Audience Measurement System will be integrated with TNS Media Research’s Rapidview platform to track and analyze audience behavior across Foxtel’s network in order to help it rollout new advanced advertising offerings.
The combined technologies leverage NDS’ expertise in set-top box data collection with TNS’ expertise in set-top box data processing and analysis. TNS’ Rapidview delivers information gained from the Return Path Data (RPD) stream from digital set-top boxes, providing accurate tracking of the channels and ads viewers watch and the services they use.
By monitoring advanced advertising applications, Multi Channel Network (MCN), which is Foxtel’s air time sales house, will be able to make better informed ad placement decisions and expand its portfolio of advertising services.
MCN has established an independent company, Multiview Analytics (MVA), to operate a home audience panel of 10,000 subscription TV homes. The first reports on audience behavior are expected to be available in Q4 2009.