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DirecTV talks with Comcast about TV Everywhere

Mon, 08/10/2009 - 8:35am
Brian Santo

Strange bedfellows, indeed. DirecTV is reported to be talking to Comcast about joining TV Everywhere, which is cable’s approach to make content from cable networks available online only to cable video subscribers. 

It had previously been reported that DirecTV was considering such a plan, but the report from Advertising Age is the first time the company has been said to be allying directly with cable on the service. Ad Age quoted unnamed executives with knowledge of the talks.

DirecTV would call the service “On Demand Online” – the same as Comcast. Time Warner Cable, which is also trialing the service, is calling it “TV Everywhere.”

DirecTV is reported to want to use its own technology to authenticate its customers on the Web.

More Broadband Direct 08/10/09:
•  Vendors team up on new inventory management platform
•  Tandberg flexes three-screen muscle with demos
•  DirecTV talks with Comcast about TV Everywhere
•  Comcast bulks up multi-platform sports lineup, adds ESPN360.com
•  Videtron picks Syniverse for mobile features
•  SCTE seeks seminar proposals for Canadian Summit
•  Harmonic gear snags magazine award
•  Nortel CEO Steps Down
•  TiVo decision cuts Dish's Q2 profit
•  Broadband Briefs for 08/10/09
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