Broadband Briefs for 08/05/09
• CTAM: Cable has 53% of digital market
By Traci Patterson
In 2009, digital cable market penetration was 34 percent, satellite was 28 percent and telco penetration was 6 percent. Overall, cable has 53 percent of the market, according to a recent Cable & Telecommunications Association for Marketing tracking Pulse report.
The report shows strong growth over the past year in HDTV ownership. In 2009, 53 percent of total U.S. households report owning a high-definition television, an 18 percent increase compared with 2008, when 35 percent of households reported owning an HDTV. In 2007, only 23 percent owned a high-def set. And among HDTV set owners, 69 percent now subscribe to high-definition service, compared with 56 percent a year ago.
“Cable continues to be the preferred provider for television services. Cable launched the digital tier well after satellite started selling an all-digital service, yet its customer numbers surpass those of the combined DBS companies,” said CTAM President and CEO Char Beales.
• Genachowski names broadband staff
By Traci Patterson
Federal Communications Commission Chairman Julius Genachowski has appointment several senior staffers who will work on the development of a National Broadband Plan, as directed by the American Recovery and Reinvestment Act of 2009. Blair Levin will continue coordinating the Omnibus Broadband Initiative, for which he will serve as the executive director.
Senior staff participating in the FCC’s broadband initiative are:
- Erik Garr, general manager
- Brian David, adoption and usage director
- Kristen Kane, national purposes director
- John Horrigan, consumer research director
- Rob Curtis, deployment director
- Julie Veach, acting chief of the Wireline Competition Bureau
- John S. Leibovitz, deputy chief of the Wireless Telecommunications Bureau
- Donald Stockdale, deputy chief and bureau chief economist for the Wireline Competition Bureau
- Krista Witanowski, attorney advisor for the Media Bureau
- Christopher Lewis will handle legislative affairs for the National Broadband Plan team
- Roger Goldblatt, outreach and policy advisor for the Consumer & Government Affairs Bureau
- Mark Wigfield, media spokesman for the Wireline Competition Bureau