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AT & T sweetens bundle, offers college football info on-demand

Mon, 08/24/2009 - 8:45am
Mike Robuck

AT&T is trying to lure new customers with free high-speed Internet access for up to six months in its “Buy Two, Get One Free” offering.

With the program, new U-verse customers who bundle AT&T’s U-verse TV “U200” or above packages with either its wireless service (Nation 450 plan and above for new and renewing customers) or U-Verse Voice Unlimited service will get the U-verse high-speed Internet Pro service for free for six months. AT&T subscribers that sign up for the new plan can save $30 per month by not paying for the data service.

The offer is currently available in U-verse markets in the Midwest (Illinois, Indiana, Wisconsin, Michigan and Ohio), and it will be made available to all AT&T U-verse markets in the coming weeks. The offer is slated to end March 20.

AT&T claims that cable operators aren’t able to match the wireless portion of its bundle, but Comcast has already rolled out its Clearwire-enabled wireless service in several markets, including Atlanta, and Cox is planning on launching its own 3G network sometime this year.

AT&T also announced today the availability of its “College Football Extras,” which is a new on-demand category that features content from several top college football programs, as well as the return of the Yahoo Sports Fantasy Football application. Both features are free to AT&T subscribers.

The college football on-demand category features content from top college programs, including Georgia Tech, the University of Connecticut, the University of Kansas, the University of Southern California, the University of Texas and all of the Big Ten Conference teams. "College Football Extras" will offer 2008 season highlights, a 2009 season preview and more content throughout the season from each university.

The Yahoo Sports Fantasy Football application helps fantasy football players track their fantasy football teams and receive customized information on their favorite professional football teams through the AT&T U-bar.

AT&T also launched a new “Classic Sports Movies” on-demand category with fees of $2 to $6 per rental, as well as a discount on its ESPN GamePlan package that is good through Sept. 4.

More Broadband Direct 08/24/09:
•  AT&T sweetens bundle, offers college football info on-demand
•  ADB set-tops can now do watermarking
•  QuickPlay Media announces mobile set-top box
•  Level 3 seeking broadband dollars for "middle mile"
•  Convergys bows Intelligent Self-Service offering
•  Apple denies 'rejecting' Google Voice for iPhone
•  DirecTV spent $970K lobbying government in Q2
•  Nokia to make laptop, jumping on wireless trend
•  Will antitrust probe keep Microsoft, Yahoo apart?
•  Broadband Briefs for 08/24/09

 

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