Arris has combined just about its entire existing product portfolio for the first time in an IP video network, complete with on-demand streaming and interactive advertising. Arris intends to demonstrate the system at the CableLabs Summer Conference next week in Keystone, Colo.
The demonstration network will also incorporate products from Arris collaborators BlackArrow, Sigma Systems and OpenTV.
Arris plans to demonstrate the end-to-end IPTV system over its recently announced RF over glass (RFoG) products to create a cable IP video (IPTV) network.
Arris CTO Ken Wright said the same system would work over its CorWave multi-wavelength delivery systems.
The Arris IPTV demonstration will include streaming on-demand content and interactive advertising from a single server. IP video streams will be distributed from the headend using bonded DOCSIS 3.0 channels over a multi-wavelength RFoG optical network terminating on an IP set-top, all monitored with the Service Assurance network surveillance platform, Arris said.
“This is taking everything we have and putting it together,” Wright told CED. “It’s not exactly a coming-out party – we’ve been moving toward this for a while.”
Late last year, Arris began working with BlackArrow and Sigma Systems to integrate its products with the other two companies’ advertising technologies for demonstrations conducted at various industry events earlier this year. The results were integrated products intended to be used in both traditional HFC and IPTV delivery networks.
BlackArrow has an SCTE 130-compliant Campaign Manager, an Ad Decision Server and a Placement Opportunity Information Service (POIS). Sigma Systems is providing service fulfillment, active mediation and Subscriber Information Service solutions.
Arris has also been working with any number of other interactive advertising companies, including OpenTV, with which it has conducted technology demos at several industry events over the last few months.
“We’ve always worked with third parties. You look at the big three on-demand suppliers, and we’re the only one with an open platform,” Wright said. “We’re not picking a horse. We’re open to integrating with anyone an operator wants to use.”