Netflix signs on to stream movies to Sony’s Bravia TVs

Thu, 07/09/2009 - 8:05am
Mike Robuck

Sony has signed a deal with Netflix to stream Netflix’s movies to high-definition Bravia TV sets that are connected to the Internet.

Netflix is the latest company to join Sony’s Bravia Internet Video platform. Netflix members will be able to access more than 12,000 movies and TV shows this fall directly through Sony’s Internet video-capable HDTVs, and on previous Bravia TVs that have Sony’s Internet Video Link module.

By connecting the TV to their existing broadband connection, Bravia owners can access online video, music and content from more than 25 providers, including Amazon Video On Demand, YouTube, Sports Illustrated, Sony Pictures, Crackle, Slacker,,, and

"Sony was first to bring Internet video to the TV, and we continue to deliver one of the largest and most diverse catalogs of content to customers through Bravia Internet Video," said Jeff Goldstein, vice president of Sony Electronics' television business. “Adding Netflix gives many of our customers access to a vast library of streaming content through their existing Netflix accounts."

In April, Amazon added HD video to its on-demand service, offering consumers the ability to rent movies and purchase television episodes shown in HD, and the online retailer said that customers could use the Sony Bravia Internet Video Link device to order and watch HD movies.

More Broadband Direct 07/09/09:
•  Verizon asks FCC to step into Cablevision HD fight
•  Best Buy, TiVo forge strategic alliance
•  Spectrum inventory bill progresses
•  Comcast employee arrested after Ore. Robbery
•  RCN aborts buyout bid for FiberNet
•  JDSU buys into SAN test market
•  Competing offer looms as Feds OK bid for Nortel's assets
•  Exfo scales down tester for field work
•  Netflix signs on to stream movies to Sony's Bravia TVs
•  Broadband Briefs for 07/09/09




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