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CMC, Motorola give NAS an EBIF makeover

Thu, 07/16/2009 - 8:40am
Mike Robuck

The Comcast Media Center’s Hits platform and Motorola have upgraded their National Authorization Service (NAS) to support interactive applications using the EBIF platform.

The NAS platform supports an EBIF-compliant version of the video-rich navigation (VRN) service that was developed by the CMC and GuideWorks and is available through Hits AxIS. Other NAS enhancements include the ability to support Motorola’s Apex edge QAM.

Launched last year, the CMC’s AxIS is a centralized platform that was designed to support advanced interactive applications developers, while also facilitating the launch of these interactive services on cable systems that serve small- to mid-size markets. The platform supports interactive applications initially through EBIF, with tru2way applications to follow once there’s a larger base of deployed tru2way-enabled set-top boxes and TVs.

The announced cable operators who have signed on to beta test the ETV applications are Buckeye CableSystem, Sunflower Broadband, BendBroadband and MetroCast. Applications that have been tested so far include a dashboard, “movie tickets” and “Yellow Pages on TV” services.

“The greatest advantage of the innovations that we’re continuing to make to the NAS platform is that they allow system operators to generate additional revenues by deploying advanced services without having to replace widely deployed set-tops or engage in costly overhauls of their existing headend architecture,” said CMC senior vice president and COO Gary Traver. “The Hits family of services, which are supported by NAS, integrate to optimize existing cable headend architecture, for the launch and support of advanced video and broadband services, which represents a much more economical method for increasing revenues while minimizing capital and operating expenses.”

More Broadband Direct 07/16/09:
•  Rovi preps advanced guide for CE; service provider version to follow
•  Comcast launches mobile app for Apple's App Store
•  CMC, Motorola give NAS an EBIF makeover
•  Bright House set to launch Caller ID on PC in Ind.
•  SeaChange bows universal session resource manager
•  Harmonic strikes yet another DRM deal
•  A-L brings 100 GigE to the edge
•  JDSU wraps up purchase of Finisar's network tools division
•  FCC chair names Wireless Bureau staff
•  Google Voice quietly launches
•  AT&T, union reach tentative contract deal
•  Broadband Briefs for 07/16/09
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