Best Buy, TiVo forge strategic alliance
DVR pioneer TiVo has hitched its wagon to Best Buy by striking a strategic alliance to expand on the number of TiVo devices that are sold in Best Buy’s stores.
In addition to giving TiVo a bigger presence at Best Buy, the two companies also said today that they would explore the development of a unique user interface (UI) for TiVo DVRs that are bought at Best Buy. The UI would provide Best Buy with a platform to market its digital content services, would offer consumers advice and tips on their digital home experiences, and would use TiVo’s devices to market directly to Best Buy customers.
“We could not be more gratified with this important relationship with Best Buy, which is the world's leader in retail consumer electronics," said TiVo CEO and President Tom Rogers. "By virtue of TiVo having become not only a DVR, but also a media center combined with the only universal cable box that can plug into any cable system in the U.S., Best Buy will have the opportunity to both greatly expand the digital options and features available to its TV customers, while also simplifying them at the same time.”
Best Buy said it was “making a commitment to TiVo to substantially increase the levels of marketing and merchandising of retail TiVo DVR devices, as well as other devices that may feature the TiVo user interface and platform in the future.”
“Best Buy and TiVo together will open up a variety of new ways for consumers to get the most out of their entertainment experience, have more digital content choices and get on-demand access to Best Buy's trusted perspective in consumer electronics,” said Chris Homeister, senior vice president of entertainment at Best Buy. "We recognize that our ability to get much closer to the customer in their enjoyment of digital services in the home is one of our greatest opportunities.”
Financial terms of the deal weren’t disclosed.