Sprint: Pre Sets Sales Record

Tue, 06/09/2009 - 8:15am
Monica Alleven, Wireless Week

Despite low levels of inventory on hand (story here), Sprint says the Pre delivered a record sales debut. By late Sunday, the Palm Pre had broken all previous sales records for a Sprint device, although the carrier didn’t provide any specific numbers. 

In a press release, President and CEO Dan Hesse reiterated that the Pre is the “coming out party” for a new and improved Sprint. Among the changes: the Ready Now retail store experience, improved customer care, value pricing plans and its “most dependable” 3G network.

On Saturday, Sprint found one man, Theodore Travis, in line at an Atlanta-area Sprint store at 7 a.m. – on his wedding day. His wedding was scheduled for 8 a.m., so, not wanting to miss it, he abandoned his wait at 7:45 a.m. and left his line number and credit card info with a store employee, asking that he “hold the 14 phone for me.”

The newlyweds later returned to pick up the phone, although the bride eventually revealed that her initial reaction was, “You did what?”

Sprint sold out in many locations but says it is getting the device to its retail locations “as fast as Palm can make them.”

Sprint also reiterated that its Simply Everything plan saves customers $1,200 compared with a comparable plan for AT&T’s iPhone, and saves more against Verizon Wireless’ smartphone and PDA pricing over two years.

Shares of Palm slid Monday as analysts tempered their enthusiasm for the launch of the company's new smartphone with concerns over short supply of the device, according to The Associated Press. Shares dropped $1.32, or 10 percent, to $11.68 in afternoon trading, though the stock has more than quadrupled year-to-date.

More Broadband Direct 06/09/09:
•  Timko joins Canoe Ventures as COO
•  Comcast bringing 50 Mbps to D.C. area
•  Corporations, consumers at odds on broadband policy
•  Comcast Media Center, Nielsen hook up on C3 VOD service
•  thePlatform takes wraps off of new video ingest service
•  BigBand signs on as Jiangsu Cable's digital video provider
•  Sprint: Pre Sets Sales Record
•  Opinion: New iPhone could spell doom for Sprint, Palm
•  Texas Instruments' shares rise
•  Broadband Briefs for 06/09/2009



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