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Sliver of population unready for transition

Wed, 06/10/2009 - 8:20am
Brian Santo

In its final update before the June 12 deadline for converting all full-powered U.S. television stations to digital transmission, The Nielsen Co. reported that 2.8 million American households, or 2.5 percent of the television market, are completely unready for the transition.

Younger, African American and Hispanic homes are disproportionately unready, while the elderly are the most ready.

“Since February, when the U.S. government postponed the transition for three months, the number of households that are completely unready has been cut in half – from 5.8 million to 2.8 million homes,” said Sara Erichson, president of media client services for Nielsen.

“Given the importance that television plays in the day-to-day life of most people, we expect that most of the remaining unready homes will take the necessary steps to get ready once the stations make the final switch to digital transmission.”

More Broadband Direct 06/10/09:
•  Liao takes helm at CableLabs
•  Broadband policy: Don't let programmers cheat
•  Time Warner Cable picks TVN for VOD platform
•  Sprint tempts cable with femtocells
•  CableLabs hosts 14 vendors at addressable advertising interop
•  Cisco: Plan for explosion of IP video
•  Friday is final curtain for analog TV signals
•  Sliver of population unready for transition
•  Flo TV prepares expansion with DTV transition
•  Broadcom willing to reassess Emulex bid price
•  Letter: CTIA, signatories refute FM chipset mandate
•  Nacchio: Case should have never gone to trial

 

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