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MobiTV: 7M and counting

Wed, 06/03/2009 - 9:05am
Monica Alleven, Wireless Week

MobiTV reports that more than 7 million subscribers are now tuned in to its mobile TV service.

The service is available on more than 350 handsets across 20 carrier networks, including Sprint, AT&T and Alltel in the United States.

MobiTV Chairman and CEO Charlie Nooney says the company is about to hit the tipping point for mobile media – one that will move it from a novelty to the mainstream. MobiTV added 2 million new subscribers in less than six months.

MobiTV attributes the latest subscriber spike to intense interest in interactive mobile content, personified by its "tournament pass" application that brought March Madness to the iPhone in partnership with CBS Sports this spring. It captured top-seller status in the iTunes store, the company says.

No subscriber figures have been released for the Qualcomm MediaFlo-powered mobile TV services offered by Verizon Wireless and AT&T. MediaFlo representatives say they’re leaving that up to the carriers. Meanwhile, MediaFlo (story here) is gearing up for increasing its footprint nationwide with the conversion to digital TV.

More Broadband Direct 06/03/09:
•  Evolution Broadband scores STB waiver from FCC
•  Dish ordered to pay TiVo $103M plus interest
•  McDowell re-appointed to FCC; transition rules tweaked
•  VOD specialist Imake appears shuttered
•  Verimatrix, HFCNet team up on Cablemás' hybrid network
•  OpenTV committee spurns Kudelski's buyout bid
•  Sigma Designs signs on CE partners for whole-home networking
•  Tessera signs Motorola royalty terms, ups outlook
•  Much riding on success - or failure - of Palm Pre
•  MobiTV: 7M and counting
•  Broadband Briefs for 06/03/09

 

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