LG Electronics goes with Broadcom’s chip for new broadband HDTVs

Mon, 06/15/2009 - 8:10am
Mike Robuck

LG Electronics has picked Broadcom’s system-on-a-chip (SoC) for its new broadband high-definition TVs.

LG Electronics is using Broadcom’s integrated BCM3549 digital TV SoC on two new HDTVs that will allow consumers access to online content and services. The new TV sets are the first to feature Netflix streaming and Yahoo Widgets.

The LG broadband HDTV line allows Netflix subscribers to instantly stream and watch movies or TV episodes from its library directly on the TV, without external devices. Users can also use the Yahoo Widget system as a way to access online content, including weather, finance, news and other information. The new line of plasma and LCD broadband HDTVs is now available at Best Buy and other U.S. retailers.

"In another industry first for LG, our new broadband HDTV line provides consumers the ability to access Netflix instant streaming and Yahoo Widgets directly through their HDTV, enabling a whole new entertainment experience in the home," said Tim Alessi, director of new product development for LG Electronics USA. "Broadcom's advanced digital TV technology features the latest in connectivity and continues to push the envelope in TV picture quality, performance and features. We are pleased to continue our multi-year partnership with Broadcom."

The Broadcom BCM3549 SoC platform offers new options for accessing video content on a TV through the Internet or a consumer's own in-home network. Broadcom's offering includes multi-format decoding and home network connectivity via an integrated Ethernet media access controller (MAC) and physical layer (PHY) capabilities that enable users to connect with multiple home network devices, such as media servers, PCs, MP3 devices and portable media players.

More Broadband Direct 06/15/09:
•  Supreme Court won't stop FCC's cable competition rules
•  CableLabs bows software tools for development of interactive content
•  BroadLogic chip slashes QAM prices
•  Limelight adds IPv6 support to content delivery service
•  Hillcrest's in-air mouse for TVs hits retail
•  Digital transition pulled off with minor hitches
•  LG Electronics goes with Broadcom's chip for new broadband HDTVs
•  Japan incentives boost sales of green cars, TVs
•  Broadband Briefs for 06/15/09



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