Hillcrest Labs’ in-air mouse is now being sold directly to consumers.

The Loop pointer is a Freespace mouse that lets TV viewers control an on-screen cursor through hand movements. The Loop pointer, which is available through Hillcrest or Amazon, was designed to be used in conjunction with computers that are connected to TVs.

By using the Loop in-air pointer, consumers can search online video, photo and music Internet sites, or use it to navigate the home media content on their TVs. The pointer, which works with either PCs or Macs, costs $99.

“As our flagship Freespace product design, the Loop pointer has captured the imagination and interest of most people who have used it,” said Dan Simpkins, CEO and founder of Hillcrest Labs. “Although today we are introducing our first product directly to the public, at our core we remain a software and IP licensing company.”

Hillcrest first introduced its Freespace technology at trade shows several years ago as a Loop remote control device for TVs.