Harmonic, Vobile collaborate on online content tracking

Thu, 06/11/2009 - 8:30am
Mike Robuck

Harmonic and Vobile have joined forces to enable effective and efficient online content protection and monetization.

Under the terms of the collaboration, Vobile’s VideoDNA fingerprinting technology will be integrated with Harmonic’s Rhozet Carbon Coder transcoding platform to allow Carbon Coder users to automatically generate VideoDNA fingerprints for their video content during the transcoding process, enabling them to monitor, protect and monetize their content more effectively.

Harmonic said content owners currently use Rhozet Carbon Coder to prepare content for distribution across multiple networks, including over the Internet. Content owners using the joint Rhozet and Vobile offering can automatically generate VideoDNA fingerprints while transcoding, and then submit them to the Vobile VDDB (VideoDNA Database), along with metadata and business rules regarding content usage.

A variety of applications that access the Vobile VDDB will then be able to identify the content accurately and retrieve the associated business rules, such as the VideoTracker service, which enables content owners to monitor and manage their content online, and MediaWise, a service that allows online publishers to identify user-uploaded content for purposes of rights management and monetization.

“Widespread digital syndication often results in copies of content with inaccurate or incomplete identification. VideoDNA content identification services provide content owners with the control they need in order to protect and increase revenues from their assets,” said Yangbin Wang, CEO of Vobile. “The collaboration with Rhozet makes it easier for our customers to seamlessly integrate the essential VideoDNA fingerprinting into their content syndication workflow.”

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•  Harmonic, Vobile collaborate on online content tracking
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