Atlantic Broadband does Web VOD with Clearleap
Clearleap, a start-up that integrates Web-based content into service providers’ video-on-demand offerings, has signed up its fifth customer (but its first announced): Atlantic Broadband (ABB).
The MSO will deploy Clearleap’s clear|flow – a next-generation content acquisition, delivery, management and distribution system – along with the vendor’s clear|profit ad platform, which enables the insertion of ads into on-demand programming. The two systems were introduced in March (story here).
Atlantic Broadband is using the Clearleap products to introduce local content – it is calling that service Local On Demand, as well as made-for-Web video content. In addition, ABB will be able to use the clear|flow platform to program customized linear channels.
Among the variety of programming available on the clear|flow platform, Atlantic Broadband has already launched content from Clearleap partners Revision3 and Next New Networks (story here), and ABB will roll out additional programming options in the coming weeks.
“We’ve been looking for an easy way to add local programming to our on-demand offering for some time now. Clearleap’s easy-to-use Web UI, with its built-in workflow controls, and the ability to cross-promote and sell sponsorships using their ad insertion tools, was an irresistible combination,” said David Isenberg, Atlantic Broadband’s vice president of products. “Clearleap’s ability to bring Internet video to our on-demand service was another important driver of our decision. This wasn’t just an innovative way to expand our capabilities; it was a practical solution.”
Clearleap said it has signed five cable and IPTV operators since the technology platform went live in late 2008. This deal brings the total number of Clearleap markets under contract to 16, including greater Charlotte, N.C., and suburban Atlanta.
Atlantic Broadband is the 15th-largest cable operator in the United States.