Limelight buys ad-insertion firm Kiptronic
Content delivery network Limelight Networks announced today that it has bought Kiptronic, the latter of which specializes in ad-insertion technologies.
The amount Limelight paid for privately held Kiptronic wasn’t disclosed, but the transaction included a combination of Limelight’s common stock and cash.
“The combination of Limelight Networks' distributed computing and delivery platform with Kiptronic's device-targeting and dynamic ad-insertion technologies will allow us to provide the world's largest media and entertainment companies a streamlined and scalable solution to this problem," said Limelight Chairman and CEO Jeff Lunsford. "We look forward to working with the talented Kiptronic team to bring to market additional innovative solutions for mobile and connected devices that will benefit our customers and our ecosystem partners."
Kiptronic’s customer list includes NPR, Fox, The Guardian, Conde Nast, The Economist and Minnesota Public Radio, and it was recently selected to provide dynamic mobile video ad solutions for NBC.com.