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Correction to “TWC picks OpenTV's ad management platform”

Mon, 05/11/2009 - 8:05am

As a follow-up to Mike Robuck’s article on May 7 about TWC selecting OpenTV’s EclipsePlus Ad Campaign Manager, Paul Delzio of Arris notes that it was the Arris ConvergeMedia Ad Decision Manager (ADM) demonstration at The Cable Show with the Open TV EclipsePlus that will enable an operator to identify national ads breaks to do real-time localized ad substitutions based on geographic market data – a critical underpinning for Canoe Ventures’ industry-wide advertising initiatives.

The Arris ConvergeMedia ADM can manage large quantities of national ad spots dynamically and target them to specific demographics creating an environment that increases precision and accountability.

More Broadband Direct 05/11/09:
•  Comcast deploys DOCSIS 3.0 in central Pa.
•  Mediacom's Q1 revenues fueled by data, phone growth
•  Economy, poor customer service dings Dish in Q1
•  Liberty Media CEO: DirecTV sale 'possible'
•  Utopia testing Gbps residential broadband
•  Sprint offering unified communications
•  Evidence piling up that worst of recession is over
•  Biap, Dallas Mavericks hook up on EBIF platform
•  AT&T, Verizon swap assets
•  Nortel reports 37% decline in revenue
•  Report: Demand for mobile TV, video increases in Q1
•  Sun Micro: We may have broken US anti-bribery law
•  Correction to "TWC picks OpenTV's ad management platform"
•  Broadband Briefs for 05/11/09

 

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