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Clearleap partners with Revision3, Next New Networks, blip.tv

Mon, 05/18/2009 - 8:20am
Mike Robuck

Clearleap, an Internet-based TV technology platform, announced partnerships with online video companies Next New Networks, Revision3 and blip.tv that it said will bring premium Web content directly to viewers’ TV sets.

Through this partnership, Clearleap said programming will soon be available to home viewers through cable, satellite and IPTV providers in a video-on-demand environment. The agreements are the first in a series of content partnerships Clearleap plans to announce in the coming weeks.

“Each of these partners is a pioneer in the Web video space and has done an excellent job of cultivating a passionate following. Their programming will give operators the high-profile, cutting-edge content the younger, social media-savvy audience desires,” said Clearleap CEO Braxton Jarratt. “We are thrilled to help expand their reach to more traditional TV audiences and give them an opportunity to create additional revenues.

“The added reach will give blip.tv, Next New Networks and Revision3 the opportunity to tap into additional revenue streams, as each will be able to include video and overlay ads with their content.”

Jarratt also said that local service operators will have the option to insert advertising using clear|profit, an ad platform that allows for up-to-the-minute ad placement for VOD and linear content.

Using Clearleap’s clear|flow, a content platform that integrates with traditional TV infrastructures, the Web video providers can deliver content using a Media RSS (MRSS) feed. Once the content is delivered into the Clearleap platform, it’s then made available to home viewers as a VOD offering.

In March, Clearleap introduced both clear|profit and clear|flow (story here).

Clearleap said its automated system of contentingest, management and delivery was a leap forward for MSOs who commonly rely on a time-consuming and costly satellite and tape-based workflow.

More Broadband Direct 05/18/09:
•  Motorola debuts GPON enterprise LAN
•  Taiwan service provider picks BigBand for IPTV ad services
•  TVN Entertainment, Avail Media join forces in merger
•  Portugal's Zon TVCabo selects Jungo's middleware
•  Clearleap partners with Revision3, Next New Networks, blip.tv
•  Is the "smartphone" dead?
•  Court case reveals ugly infighting at Motorola
•  Stocks bounce higher after losing ground last week
•  Broadband Briefs for 05/18/09

 

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