Canoe Ventures has bolstered its engineering and development team with the recent additions of Kevin McHugh and Tom Huber.
Canoe Ventures said the new roles for McHugh and Huber will accelerate engineering schedules by managing advanced advertising application development, product testing and integration. Both will report to Christy Martin, vice president of solutions engineering at Canoe Ventures.
The engineering and development team is based out of the company's newly established engineering development and integration facility in the Denver suburb of Centennial, Colo., which opened April 1. Canoe Ventures’ new engineering facility resides in space leased from the Comcast Media Center (CMC), which is providing office and lab space, as well as technical services.
As Canoe Ventures’ executive director of interactive applications, McHugh is responsible for managing enhanced television application development and working with Canoe Ventures’ partners to commercially deploy interactive advertising on a national scale.
Prior to coming on full time, McHugh served as a consultant for Canoe Ventures.
Previously, he was senior director of product development at Tandberg Television, where his responsibilities included research and development of new products, including iTV and on-demand technologies.
McHugh also served as a director of information technology at IBM, and, prior to that, he spent 13 years at AT&T.
Huber was named as Canoe Ventures’ executive director of system integration and test, and in this role he will drive the end-to-end integration between Canoe Ventures, programmers and cable operators to ensure delivery of advertising-related offerings into the market.
Previously, he was a consultant at DigiForge, where he led the development of test tools and the definition of Canoe’s integration lab requirements and test plans. Prior to working with Canoe Ventures, Huber oversaw worldwide deployment of products for OpenTV and also led the company’s quality assurance program.
“I am excited to have seasoned veterans like Kevin and Tom join our growing engineering team,” said Christy Martin, vice president of solutions engineering at Canoe Ventures. “With teams in New York and Colorado, we now are better positioned to work with industry colleagues across the country as we build solutions that add value to programmers’ advertising inventory, and ultimately to marketers and viewers.”
Last year, Canoe Ventures opened its headquarters in Manhattan. Canoe Ventures’ first interactive campaign is slated for later this year. At the April Cable Show in Washington, D.C, Canoe Ventures CEO David Verklin said a community addressable advertising offering was slated to be finished by the end of this month.
Canoe Ventures is funded by the nation’s six largest cable operators: Bright House Networks, Cablevision Systems, Charter Communications, Comcast Corp., Cox Communications and Time Warner Cable.