CEO Jef Graham said that despite the economic downturn, the company has been thriving, largely because RGB Networks has products in several areas that remain priorities for cable operators.
Namely, he said, those areas are clearing bandwidth to add more high-definition (HD) channels, clearing bandwidth to make room for more video-on-demand (VOD), and doing ad insertion.
“It goes in waves, but right now HD is the biggest, with 70 percent of my shipment revenue coming from products used to deliver HD bandwidth,” Graham said, followed by 20 percent on VOD bandwidth and about 10 percent on ad insertion equipment.
“The VOD wave is still ahead of us,” he said.
In just over three years, RGB Networks has shipped 6,000 units to 140 customers in 24 countries. The company expects the worldwide demand for its bandwidth optimization and ad insertion solutions to remain strong through 2009, given the current pressures on operators to deliver more high-bandwidth services and generate new revenues.
Having raised new funds early in 2008, RGB remains well capitalized, allowing for continued development of the company’s products.
Graham said he’d hoped to take the company public this year, but RGB has postponed its plans to conduct an IPO, perhaps until next year, depending on economic conditions.