Broadband Briefs for 04/15/09
• Star Choice renamed Shaw Direct
By Brian Santo
Shaw Communications has renamed its Star Choice direct to home satellite subsidiary Shaw Direct, a move consistent with the company’s putting the “Shaw” label on all of its services, including Shaw Tracking, Shaw Business Solutions and Shaw Broadcast Services.
"The renaming of Star Choice to Shaw Direct allows us to continue to offer our customers the same outstanding service while aligning all of our product and service offerings under one single brand," said Shaw Communications president Peter Bissonnette.