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Broadband Briefs for 04/15/09

Wed, 04/15/2009 - 8:00am

Star Choice renamed Shaw Direct
By Brian Santo

Shaw Communications has renamed its Star Choice direct to home satellite subsidiary Shaw Direct, a move consistent with the company’s putting the “Shaw” label on all of its services, including Shaw Tracking, Shaw Business Solutions and Shaw Broadcast Services.

"The renaming of Star Choice to Shaw Direct allows us to continue to offer our customers the same outstanding service while aligning all of our product and service offerings under one single brand," said Shaw Communications president Peter Bissonnette.

More Broadband Direct 04/15/09:
•  Virgin Media, SeaChange, serve up results for VOD ad trial
•  Grass Valley notches a win with Taiwan service provider
•  NCTA rushes to Time Warner Cable's defense
•  EBay Plans IPO for Skype
•  Broadband Briefs for 04/15/09

 

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